I love giving building tours to student groups. They ask the best questions about the building, the companies who work here, and entrepreneurship in gerneral. One quesiotn that students often ask me is “What books do you recommend for a budding entrepreneur?” or “I’m not sure if I want to be an entrepreneur; what books should I read”. I wanted to be able to give some solid recommendations in those in instances, so I hit the pavement (of the atrium) and asked folks what books have helped them. Here’s what they said:

  1. Rand Fishkin's new book Lost and Founder is a great one. It is such a raw, transparent story of all the highs and lows of building a company. It's really relatable and there are a lot of good learnings in it too. - Leah Mazur, CEO and Strategist, Loop Digital Marketing
  1. Hit Makers: The Science of Popularity in an Age of Distraction. It dives into common algorithms behind long standing trends and iconic people, places, and things that have an impact on our society. It's juicy, and I've read it three times. - Kathleen Mackinnon, CEO of NineRising
  1. The Lean Startup. If there was one book to explain how to start a modern day startup it would have to be the lean startup. - Justin Goodhew, founder of Trellis

  1. I  love Creativity, Inc. by Ed Catmull & Amy Wallace because it addresses the importance of a kickass team. - Deanna Kent, writer
  1. Not sure on just one favourite but one of my favourites from the last year was Shoe Dog. Excellent story showing you just how long it took for Nike to become the brand it is today. - Matt Bertulli, CEO of Pela
  1. The book I learned the most from was Venture Deals. I loved how it was written by entrepreneurs for entrepreneurs, and it helped me immensely when raising capital - Austin Walper, CEO Playr esports

  1. I don't know if I have a favourite, but I really enjoyed Captivate this year because it focused on understanding people. It’s about reading people and better presenting yourself to people in business (and any) setting. I believe that much of the work of an entrepreneur and/or business leader is how you interact with people and how you continually improve yourself.  This book had both elements for me. - Charity Gerbrandt, Chief Catalyst of CJOYC
  1.  I like Getting Stuff Done for figuring out how to prioritize and maximize your time and 'get shit done'. I also love everything by Chris Guillebeau - esp. the Art of Non Conformity b/c of the way he positions how you can build a business non-traditionally - Cynthia Gunsinger, artist & communicator
  1. Linchpin: Are You Indispensable? by Seth Godin. Years ago this book was my “kick in the ass” — pushing me to get out of my comfort zone, get out there and build strong relationships, and do my best work. Linchpin is a passionate manifesto for the creative and entrepreneurial spirit. - Shane Austin, founder and CEO of CoLab

Please comment with your thoughts on these books and any other recommendations for business/entrepreneurship books

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